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Buongiorno amici —

If you’re reading this newsletter, there’s a good chance you already know what NFT’s and blockchain technology are, and we’ve talked about it here in this letter before, and I will continue to explore the topic, however, sports has the power to introduce these technologies to the world at a much larger scale than anywhere else.

Last March, I was asked to approach the topic of NFT’s as pertains to the world of university-level sports, specifically in the United States. Here’s that letter:

The Qualifier

How College Sports Can Win with NFT's

Imagine this for a moment. You get tickets to your schools’ big rivalry game. You know, the one people talk about all year long? The one that everyone claims is the only game that matters? Now imagine your ticket being a digital token. Simple, easy, scan at the door…

Read more

a year ago · 1 like · Vincenzo Landino

We’ve seen leagues like the NFL sell tickets to games that contained an NFT in the ticketing, however, there was no value outside of being a collectible.

The real opportunity comes when you can take the technologies at your disposal and enhance the fan experience, provide sponsors with better data and find ways to make the sport better.

Enter the Grand Prix de France.

Vincenzo Landino @vincenzolandino

According to @PGuyonnetD — director of Comms for @GPFranceF1 — we will see the use of NFT and blockchain technology with real utility being used during the race this summer. The NFT’s will take the form of 3D wearables, that can be used on an Avatar in virtual worlds. #F1

February 16th 2022

3 Likes

On his LinkedIn page, the Director of Communications for the French GP, Pierre Guyonnet-Dupérat, announced that they would be harnessing the power of NFT’s and the blockchain to enhance the ticketing and fan experience.

Here’s Pierre’s full post:

So we’re going to see a blend of 3D wearables, avatars in virtual worlds, and exclusive benefits to unique collectibles and real-world experience.

I, for one, am not surprised to see one of the European GP’s pushing the envelope when it comes to blockchain tech. We’ve seen many football clubs across Europe embrace the fan token experience and dive in headfirst.

I am slightly surprised we didn’t see the Miami GP jump to this first, as it has become somewhat of a hub for crypto and Crypto.com is the title sponsor.

F1 Miami Grand Prix @f1miami

The future of motorsports entertainment is here. 🔥 The Formula 1 Crypto.com Miami Grand Prix is ready to give everyone a race experience unlike any other. Learn more about our title partner, @cryptocom >> f1miamigp.com/news/press-rel…

February 9th 2022

39 Retweets143 Likes

I don’t want to lead this conversation in any way, I believe that crypto has its place in sports and the globe. While it may not be a perfect solution, it does solve some real challenges while opening up a whole new world of possibilities.

I want to hear your thoughts on this. Comment below with what you’re thinking about when it comes to enhanced fan experience, NFT’s, and blockchain in Formula 1.

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