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US Broadcast Rights Deal Done
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US Broadcast Rights Deal Done

F1 decides to stick with what's working

Vincenzo Landino
Jul 6
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US Broadcast Rights Deal Done
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Formula 1 has its US broadcast partner for the next two years, and it’s a familiar face: ESPN. The Disney-owned sports broadcaster reportedly put in a bid between $75 and $90 million, a significant increase over the $5 million they currently pay.

ESPN will still broadcast some races on ABC and also has the option to stream some races exclusively to ESPN+.

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Twitter avatar for @vincenzolandinoVincenzo Landino @vincenzolandino
📺 Sources say that the F1’s US media rights have been renewed with ESPN. Currently ESPN pays $5 million for those rights. They will be paying somewhere between $75-$90 million through 2025. #F1
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June 24th 2022

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It’s was also reported that Amazon’s bid was over $100 million per year with some races being distributed to linear networks.

Ultimately, the choice for Formula 1 and Liberty Media was to go with who that got them here, keep it familiar for the viewer while honoring the work ESPN has put into growing F1 stateside.

Implications

The deal itself goes through the 2025 season, which is just before the series goes through another set of regulation changes. It’s also just before we could see one of either an American team (Andretti) or even the Volkswagen Group (Audi & Porsche) could join the fold.

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New American money has come in (Google, Salesforce, Oracle, Zoom, Qualcomm) but there’s more work to be done on that front. Liberty would be doing itself a disservice by selling the rights too far into the future with much more potential, especially if we see an American driver on the grid.

If this is my playbook to run, I’m would spend the next two years bringing on every potential US partner possible, ensure that a formidable American team and driver get on the grid, and continue building the digital and social media communities. Doing all this in preparation for a 2025 negotiation puts Formula 1 firmly in the drivers seat to capture a massive deal similar to the Apple x MLS partnership.

Twitter avatar for @vincenzolandinoVincenzo Landino @vincenzolandino
Apple's massive deal for MLS TV rights has just put @F1 in the pole position for their own negotiations. If MLS is worth $2.5 billion over 10 years, what's the ceiling for Formula 1? #F1 My thoughts:
What the Apple x MLS TV Deal Means for Formula OneApple shows off its deep pocketsreadqualifier.com

June 15th 2022

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Tracing Insights
Writes Tracing Insights Jul 7

>It’s was also reported that Amazon’s bid was over $100 million per year with some races being distributed to linear networks.

What does 'linear networks' mean in this context? I'm not familiar with TV distribution and networks

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