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A 43 Hour-33,428 km Triple Header

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A 43 Hour-33,428 km Triple Header

COTA's record attendance came with 70% new attendees

Vincenzo Landino
Nov 5, 2021
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A 43 Hour-33,428 km Triple Header

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We’re exploring the world of Formula 1 through a business, content, and media lens. If you’d like to read and listen to our work directly from your inbox, subscribe now.


Hey friends,

It’s Friday, which means so much happens during the week that we surely didn’t talk about it all. Here are the best threads, stories, podcasts, and videos over the past seven days that I’ve seen. Additionally, you’ll get to the Sprint Qualifier section at the bottom that has a mix of headlines and stories from all over the world of sports and business.

And as always, feel free to tweet with me and send me your best.

Here’s a little something to think about: UK based F1 personnel will spend 43 hrs flying 33,428 km to complete the upcoming triple-header


Pole Position

Liberty Media had their Q3 earnings call this week and the future is looking bright. Formula 1 saw an increase YoY of 10% in revenue to $668 million.

One of the most fascinating takeaways from the call was that of the 400,000 attendees in Austin for the USGP, 70% were first-time GP attendees 🤯

Twitter avatar for @vincenzolandino
Vincenzo Landino @vincenzolandino
💰 Liberty Media and Formula 1 had their Q3 earnings call yesterday with Liberty seeing a 9% YoY with Q3 revenue of $2.20 billion. Formula 1 saw its revenues jump 10% o20 to $668 million. 🧵
2:15 PM ∙ Nov 4, 2021
24Likes4Retweets

Content of the Week [VIDEO]

Runner up:

Twitter avatar for @WilliamsRacing
Williams Racing @WilliamsRacing
How NOT to open a Piñata 😆 A short story by @NicholasLatifi & @GeorgeRussell63 🤣
10:40 AM ∙ Nov 5, 2021
5,068Likes365Retweets

Danny Ric on the Ellen Show

Twitter avatar for @TheEllenShow
Ellen DeGeneres @TheEllenShow
I didn’t know how much I loved Formula One until I started watching #DrivetoSurvive, now I can’t get enough of it or of @danielricciardo.
10:51 PM ∙ Nov 3, 2021
12,189Likes1,174Retweets

Drive to Survive Accolades

Twitter avatar for @broadcast_sport
Broadcast Sport @broadcast_sport
Next, we have Sport Documentary of the Year (Series), and the award goes to – Formula 1: Drive to Survive (@F1), @BoxToBoxFilms for @netflix #BroadcastSportAwards
Image
10:07 PM ∙ Nov 3, 2021
156Likes23Retweets

Question of the Week

Twitter avatar for @vincenzolandino
Vincenzo Landino @vincenzolandino
Question to those that watched Drive to Survive on Netflix and now watch, or have watched, F1 races: Is Formula 1 like you expected it to be based on what you’d seen on Netflix?
5:10 PM ∙ Nov 2, 2021
75Likes13Retweets

Sprint Qualifier

  • The Netflix Effect is bigger in Texas

  • What’s missing in F1 content? Weigh in!

  • Why Liberty’s social media strategy is underrated in the growth of F1

  • Ferrari experiencing exceptional growth

  • Top-25 earning athletes of all-time


The Qualifier is a weekly newsletter that explores the world of business, money, and content in sports.

Subscribe now if you would like to join more than 33,000 other industry executives, sports fans, and pro athletes who receive it instantly to their inbox.

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A 43 Hour-33,428 km Triple Header

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